Lego’s Christmas campaign

 

For Lego’s 2018 Christmas campaign they designed a four-day-long event in the South Bank area of London, where during the Christmas season the famous winter market takes place.

Immersive Lego house

 

To promote their new collection, a Lego house was created to welcome guests strolling through the market. Their guests of honor were kids who spent their time playing with the latest Lego toys. To attend to the constantly evolving and curious minds of these kids they wanted to incorporate technology into the house and create an enchanting environment.

Celebrating imagination

 

The event’s main goal was to create an environment where imagination could flourish and was celebrated. Thousands of people delighted themselves in Lego’s captivating environment created from the partnership with Broomx.

Celebrating imagination

 

The event’s main goal was to create an environment where imagination could flourish and was celebrated. Thousands of people delighted themselves in Lego’s captivating environment created from the partnership with Broomx.

Creating a magic environment for a magical season

 

The MK360 was responsible for proving the magical ambiance inside the Lego house with videos that allowed guests to enjoy the journey of traveling from space to the bottom of the sea.

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